VITAUTHORITY | 2020 - CURRENT

Cross-channel design work for Vitauthority spanning product packaging, paid digital advertising, and email marketing, supporting product launches and ongoing campaigns across the brand’s growing wellness portfolio.

Vitauthority is a health and wellness supplements brand known for its friendly, feminine aesthetic and playful visual style. The brand focuses on making wellness approachable by pairing science-backed ingredients with an inviting visual identity that resonates with a large and loyal customer community.

As a graphic designer on the team, I worked across a wide range of brand touchpoints including product packaging, web design, digital advertising, and email marketing. Much of my work supported marketing campaigns and product launches, where I created high-volume digital assets for paid social, web promotions, and email campaigns. These designs helped communicate product benefits clearly while maintaining the brand’s bright, approachable tone.

In addition to ongoing campaign work, I collaborated with the team on several product launches and packaging updates. Projects I contributed to include Multi Collagen Protein+ Pumpkin Spice, Multi Collagen Protein+ Matcha, Multi Collagen Burn Chocolate Swirl, Youth, Phytoceramides, and the full Bone Broth Collagen line.

My work focused on balancing product education with strong visual appeal, helping translate wellness messaging into designs that perform well across marketing channels while staying consistent with the brand’s identity.

The work below highlights a selection of my contributions across product design, digital advertising, and lifecycle marketing.